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Florian Hochenrieder

Our Role

Brand Strategy

Brand Identity

Branded Website


For Catie Brier, the goal was to blend inspiration and enthusiasm into a digital experience that mirrors her unique approach to flexibility training. Embracing a modern yet vintage aesthetic, we revitalized her brand while honoring her heritage, incorporating the iconic contortionist model from her previous logo.

The challenge was to design a website that not only showcases her recorded online courses in an accessible and smart manner but also provides robust backend functionality. This includes secure content management to prevent unauthorized sharing, integrated sales and promotion tools for dynamic marketing, and clear presentation of personalized programs. The result is a vibrant, user-friendly platform that empowers Catie to connect with her audience and manage her offerings effortlessly.

Pixhance helped us create a truly authentic brand that we never knew we needed - and that we now can't live without! Working with B and the team has been a truly fun and eye opening experience. B really went above and beyond to make our brand and website exactly what we wanted and needed. Highly HIGHLY recommend!!

Catie Brier 

Founder & Flexibility Coach

Brand Assets

Here, we laid the foundation for the brand. We examined the current status and future ambitions, understood its audience, refined its offerings, and analyzed its market. The result was a tailored strategy that synced perfectly with the brand's goals.

Brand Strategy

In this stage, the brand’s visual identity came to life. Through careful exploration of style and personality, a collection of design elements was forged that distinctively told the brand’s story, ensuring it resonated and endured.

Brand Identity

The website was created as the digital expression of the brand. Starting with a clear blueprint, the process moved through design and development stages, ensuring every page reflected the brand's strategy and identity.

Branded Website

Building the Brand

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Florian Gruenbeck

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